Outdated Tech problem
HOW OUTDATED TECHNOLOGY CAN COST YOUR BUSINESS
More than 90% of consumers said they would consider taking their business elsewhere rather than work with a company that uses outdated technology.
Consumers are more tech savvy than ever, and they expect even small businesses to use the most up to date technology. Using outdated tech can not only cost small businesses productivity, repeat customers and revenue, but it also can cause reputational damage.
Here’s how sticking with outdated technology can cost you – and how investing in updated technology can pay off.
OUTDATED TECHNOLOGY WILL…
UPDATED TECHNOLOGY WILL…
TARNISH YOUR BRAND enhance your reputation
Nearly 25% of consumers
think a small business is not professional and lacks credibility when they see it uses a free, cloud-based email service.
61% of consumers think a SMB is outdated if the
company is still using a 5-10 year old operating system.
Nearly 60% of consumers
think a SMB is outdated if a company is still using a 5-10 year-old desktop computer.
Consumers anticipate modern businesses use
real-time, interactive customer service…
…modern mobile devices…
…and the latest operating system.
decrease sales enable success
68% of consumers think the use of modern technology is critical to the success of a business.
More than 80% of customers will leave a business’ website and abandon an online purchase if the site is outdated.
57% of consumers agree that small businesses that use modern technology are more competitive in the marketplace.
drive repeat customers away spark a loyal following
49% of consumers never return to a business they heard has been hacked.
62% say they are likely to become a repeat customer of a business that uses modern technology.
Businesses with outdated technology are facing Windows XP and Office 2003 end of support in April 2014. To learn more about the risks of outdated technology and benefits of modernizing, download our free eguide.
Source: Microsoft commissioned and conducted a survey among 1,405 general consumers between September 13-16, 2013.